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Magners – Case Study

Case Study | Magners Irish Cider Magners Irish Cider is a brand of cider produced in County Tipperary, Ireland. The brand is most popular in the UK and Ireland. | Product: Branded Dome


Client - Magners

The Brief:

Ireland’s premier PR agency contacted Evolution Dome with the idea of producing events around Ireland to raise brand awareness for the cider company. They required a large structure to host live music and entertainment.

The Solution:

After discussions regarding the capacity of the venue required, and the feel that the the PR company were trying to create, Evolution Dome suggesting using the 380sqm 24m Dome. The structure has four entrances/exits, provides great noise insulation, allowing live music to be played inside without it over spilling into the neighbouring environment, and it can be installed and de-rigged in a matter of hours, making it the perfect structure for a tour.

The Result:

The first event at Down Royal Race Course was a massive success. The 24m dome structure with ‘Magners Hive’ branding created the perfect venue for music and entertainment. It made an exciting and unique focal point raising brand awareness and engagement. Teamed with the competition the PR team arranged via local radio, it created a real buzz about the promotional tour and brought 500 lucky competition winners to the venue to enjoy free cider and music. The tour went on to have several more successful dates and created a heightened interest in the cider brand, as well as putting on some unforgettable nights for those that attended.